Marketing Research: An Applied Orientation (6th Edition)
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| ISBN | : 5309336538913 |
| : Book |
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(Marketing Research: An Applied Orientation (6th Edition)) By Naresh K Malhotra (Author) Hardcover on (07, 2009) | Naresh K Malhotra | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more ...
602.414 (17W) Marketing II: Marketing research to moodle. Overview Time and place Course Information Exam information Degree programmes Equivalent courses Wintersemester 2017/18. Time for applications expired. ...
602.414 (18W) Marketing II: Marketing Research DE. to moodle. Overview Time and place Course Information Exam information Degree programmes Equivalent courses Wintersemester 2018/19. Time for applications expired. ...
Marketing Research, 6th Edition, Burns, Bush, Test Bank Marketing Research: An Applied Approach, 3rd Edition, Malhotra, Birks, Instructor Manual Marketing Research: An Applied Orientation and SPSS, 5th Edition, Malhotra, Instructor Manual Marketing Research: An Applied Orientation and SPSS, 5th Edition, Malhotra, Test Bank
Malhotra, N. (2009): Marketing Research. An Applied Orientation, 6th Edition (Global Edition), Pearson. Weiterführende Literatur wird in der Lehrveranstaltung bekannt gegeben. Intendierte Lernergebnisse . Basic knowledge of the marketing research process. Introduction to quantitative and qualitative data collection methods. Practical application of research methods. Lehrmethodik. Lectures ...
Marketing Research An Applied Orientation Revised Edition (Englisch) Taschenbuch – 25. März 2019. von Naresh K. Malhotra and Satyabhusan Das (Autor) Geben Sie die erste Bewertung für diesen Artikel ab. Alle Formate und Ausgaben anzeigen Andere Formate ...
Wedel , Michel, and Wagner A. Kamakura (2000), “Market Segmentation: Conceptual and Methodological Foundations”, 2nd edition, Kluwer Academic Publishers ; Brunner, Gordon C. II (2012), “Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research”, Vol. 7
