The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably [ THE STRATEGY AND TACTICS OF PRICING: A GUIDE TO GROWING MORE PROFITABLY BY Nagle, Thomas T ( Author ) Mar-12-2010[ THE STRATEGY AND TACTICS OF PRICING: A GUIDE TO GROWING MORE PROFITABLY ...
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably EUR 107,83 Auf Lager.
Outlines & Highlights for the Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle, John Hogan (Cram101 Textbook Reviews) | Cram101 Textbook Reviews | ISBN: 9781428898493 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
Price Optimization Models should factor in three critical pricing elements: pricing strategy, the value of the product to both buyer and seller, and tactics that manage all elements affecting profitability.
The book discusses the various aspects of pricing and different ways to calculate whether certain price change makes sense. It has some useful nuggets about how prices are set and some insights into different tactics that can be used. Overall found it fairly lengthy and that the content can be condensed.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) by Thomas T. Nagle (2005-12-03) | Thomas T. Nagle;John E. Hogan | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
Synopsis A comprehensive, managerially-focused guide to the formulation of pricing strategy. It explains concepts essential to integrating pricing successfully into marketing strategy. It also contains step-by-step formulae and procedures that show students how to go about analyzing problems ...
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES.
Zusammenfassung. Das Instrumentarium mit zentraler Bedeutung für die Preispolitik in Kulturbetrieben ist die Preisdifferenzierung. Das breite Spektrum an leistungsbezogenen, personellen, zeitlichen und räumlichen Differenzierungsmöglichkeiten hat für alle Kulturbetriebe nicht nur große Potenziale zur Verbesserung der Eintrittserlöse.
